Ideas & perspectives

Blog

Writing on AI, product analytics, data science, business, and geopolitics - things I work on and think about.

RAG for Analytics: Letting Your Team Ask Questions in Plain English

Mar 3, 2026 · 8 min read

Anomaly Detection Is the Easy Part. Explaining What It Means Is the Hard Part.

Feb 25, 2026 · 8 min read

Bayesian MMM in 2026: What's Changed, What Hasn't, and Where AI Fits

Feb 14, 2026 · 9 min read

Text-to-SQL with LLMs: What Actually Works

Mar 4, 2026 · 9 min read

LLMs for Analytics: Honest Take After a Year of Building

Mar 4, 2026 · 7 min read

How to Set Up Claude Code CLI: A Practical Guide

Mar 1, 2026 · 5 min read

Beyond Dashboards: Why AI is the New Interface for Product Analytics

Feb 21, 2026 · 6 min read

Business & Finance

The CAC Payback Trap: Why Your Payback Period Is Lying to You

Jun 13, 2026 · 8 min read

Business & Finance

LTV:CAC Is Lying to You

Jun 11, 2026 · 8 min read

Business & Finance

Simulating the P&L Before You Make the Decision

Jun 9, 2026 · 9 min read

Uplift Modeling: Measuring the True Impact of Your Campaigns

Nov 18, 2025 · 7 min read

The Analyst's Guide to A/B Testing: From Hypothesis to Decision

Oct 22, 2025 · 8 min read

Product Analytics

Data Storytelling: Turning Analysis into Executive Action

Sep 5, 2025 · 6 min read

Product Analytics

Multi-Touch Attribution: Moving Beyond Last Click

Jul 14, 2025 · 7 min read

Churn Prediction with Machine Learning: A Practitioner's Guide

May 3, 2025 · 9 min read

Product Analytics

Choosing Your North Star Metric: A Framework for Product Analytics

Mar 12, 2025 · 6 min read

Product Analytics

Cohort Analysis: What Aggregated Retention Hides

Dec 27, 2024 · 6 min read

1929 → 2026 — The Next Great Reset Work in progress

Jun 7, 2026 · 15 min read

India 2003–2025 — UPA vs NDA, by the Numbers

Apr 9, 2026 · 40 min read

India / Bharat @ 2047 — A Civilisational Return Work in progress

Coming soon · Geopolitics